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Connected by the Beat.
The Challenges Facing the Underground Scene
Electronic music wasn’t born for likes, followers, or algorithms. It was born in the thrill of the hunt, the underground clubs, and record stores where music was discovered through passion, not popularity. Today, music discovery has lost that magic, buried under algorithms and ads.
For fans, discovering music and following their favorite artists' journeys has become a struggle. The magic of exploration is buried under fragmented platforms and algorithms, making it harder to connect with the music they love.
For artists, their identities are scattered across multiple platforms, diluting their work and making it difficult to build a cohesive presence. With 80% of underground creators juggling a 9-to-5 job, most create out of pure passion—often without the tools or support they deserve.
Meanwhile, existing fashion brands fail to capture the true spirit of the underground. Fans are left without options that reflect their passion and values, longing for something that truly represents their connection to the scene.
Our Answer:
A Movement to Empower the Scene
Wear the Groove (WTG) is here to change that. We’re building a universe of digital and physical products and experiences that celebrate music, art, and the community:
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Sustainable, statement-making fashion inspired by electronic music culture.
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Technology bridging physical and digital worlds (Digital Twins, NFTs).
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A core community (WTG Club) shaping the future of Wear the Groove.
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Undrfy, a unified digital platform for the underground scene.
Our mission is to get people and electronic music closer together, offering fans and artists ways to express themselves and connect authentically, without the noise.
READY TO TAKE YOUR ELECTRONIC MUSIC EXPERIENCE BEYOND THE DANCEFLOOR?
INFINITE I is more than just fashion, it's a statement of innovation, sustainability, and the future of electronic music.
This collection will be released for Pre-Order through a crowdfunding campaign in January 2025.
INFINITE I marks the inaugural drop of Wear the Groove’s INFINITE HYBRID COLLECTION, a bold fusion of streetwear, sustainability, and web3 technology.
This drop materialises our vision of sustainable, electronic music-inspired fashion with each piece made from 100% organic cotton and ethically produced.
What truly sets INFINITE I apart is the integration of technology into every piece. Each garment is equipped with a secure NFC tag, providing a bridge between the physical and digital worlds. With a simple tap, this technology connects the garment to its Digital Twin, authenticated on the blockchain. This not only verifies the authenticity of each piece but also unlocks access to exclusive digital experiences.
INFINITE I
Your Gateway to the WTG CLUB
FOUNDATION
DIGITAL MEMBER PASS
Key Benefits:
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15% discount on all future Hybrid Collections.
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Early Access to new Hybrid Collections before they are available to the general public.
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Digital Collectible (NFT) airdrops of special WTG moments.
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Special Edition drops available only to Foundation and VIP Members.
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Higher Voting Power within the WTG Club.
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Special Recognition as a Foundation Member on the WTG platform.
As part of the INFINITE I launch, we’re offering the exclusive Foundation Digital Member Pass. Designed to deepen your connection with Wear the Groove and electronic music, this pass grants a range of exclusive benefits.
Once these initial passes are claimed, future phases will be rolled out, but the total number will never exceed 3,000, making it a truly limited opportunity for electronic music fans who seek to be at the cutting edge of innovation.
Pablo Berenguer
I have been deeply touched with this project since the beginning. For me it is the essence of what electronic music represents, constant evolution between art and technology towards a community that grows following certain feelings, rhythms, melodies or what it touches inside them.
DJ | Producer | Fan
Argentina
Super Progressive
Wear The Groove represents all of the reasons why I love the underground club music community. I was introduced to the brand through their awesome social media content, and soon learned that just like the music, this brand looks forward. WTG’s emplacement of the meta world and the experiences they want to bring into it has me extremely excited about the future of this community.
Fan
UK
Federico Puentes
This is a super interesting project where I can see new tech and electronic music meet. Super keen where it goes and be part of the community.
DJ | Producer | Fan
Australia
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Introducing
INFINITE
Our Signature HYBRID COLLECTION
INFINITE is the embodiment of Wear the Groove's core values, blending timeless streetwear style with the dynamic energy of electronic music and cutting-edge technology.
This collection features our brand logo, creatively adapted to different designs and formats. This versatility allows our logo to take on new forms, symbolising our commitment to constant evolution.
Serving as a platform for innovation, INFINITE represents our ongoing journey to push boundaries while always prioritising sustainability. Each piece is designed for the urban landscape, combining comfort and bold expression.
Crafted with eco-friendly materials, our streetwear not only reflects your passion for electronic music but also makes a positive contribution to the world around us.
The WTG Club is a collaborative community of electronic music enthusiasts, innovators, and visionaries who are passionate about driving the future of electronic music.
By joining the WTG Club, you’re not just gaining access to exclusive perks, you’re helping to shape the future of Wear the Groove and the way electronic music is experienced in everyday life.
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